A Choice between two Strategies. Black Forest Clockmaking and the American Challenge (1850 - 1914)

September 14th, 9:00 – 10:00

Studying the products of Black Forest clock making clearly shows how the local industry met the initial existential challenges of the time of rapid industrialization: New – and even foreign – ideas and designs were rapidly adopted, and creatively improved, optimized and developed. American style mass production was copied, and American style movements were rapidly introduced, and soon outselling the American originals in many markets around the world.

Gisela Lixfeld


Studies in European Ethnology, German and Geography in Freiburg. 1980 – 2017 Head of the Municipal Museum of the City of Schramberg (Black Forest). Research in local and regional history, especially the locally prominent horological industry. Numerous publications on the locally produced Junghans and Hamburg – American brands, as well as on alarm clocks and ‚American style‘ clocks.